In other words, it means wasted resources, wasted efforts, and little returns.

This takes away your chance of making a sale or informing a prospective customer of a new development in your business. Worse yet, send the email directly to the spam folder and banish the sender to never appear again. As a matter of fact, a majority of people are likely to skim through their emails, read a few, and delete the others. This is as a result of the excessive emails they get in a day, spam messages they get from people and companies they are not familiar with, lack of trust, and a busy schedule.

Statistics show that most people are less and less likely to open an email. This includes inability to reach and connect with the local audience, waste of resources and an inability to build trust and establish brand easily. This, however, in recent times has had its own pitfalls.

It is a type of mail marketing system that involves sending printed information to physical mailboxes of individuals.įor a long period of time, email marketing has been the predominant form of marketing that businesses use for reaching their prospective customers. Direct mail marketing, when done correctly, can do much more than just pull it’s own weight.Īccording to Entrep, direct mail marketing can simply be defined as a type of marketing effort that makes use of a mail service to deliver promotional printed information to a target audience. I know direct mail marketing might not be the newest or coolest platform for Consumer or B2B advertising, but smart marketers realize that the most effective campaigns need to include both digital and physical mediums. I think it was Mark Twain that once said “ The reports of my death have been greatly exaggerated” And so it is when talking about Direct Mail.

Small business direct mailings